I have always been impressed with Google’s attention to detail. The custom yellow shell around the Google Search Appliance is completely useless, but I suspect it has enhanced the value of their trademark. GMail’s reminder when you mention an attachment in your message but forget to actually attach a document is downright useful.
Two recent examples caught my attention, and even made me chuckle a little.
Moving Shadows
Last year Google upgraded the desktop version of Google Maps to use vector rendering instead of static image tiles. It improved the performance but also allowed for some cool 3D rendering tricks. Have you noticed that the 3D shadows cast by buildings and tall monuments change throughout the day according to the sun’s position? Static shadows look static. Dynamic shadows look real. Or just cool, like that magical map in Harry Potter. (via. http://kottke.org/14/05/google-maps-impressive-attention-to-detail)
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