It has been exactly one week since Google announced that it would be sunsetting the Google Search Appliance over the next three years. And what a week it has been. I have had the opportunity to speak with media representatives at Fortune and CIODive, I have spoken with several current and prospective customers of the Google Search Appliance, I have spoken with numerous other search companies, and I have chatted informally with our consulting team and friends in the enterprise search ecosystem.

I would like to share some of my initial thoughts to the news, and the rollercoaster of reactions that I, and others, have had.

Did the news surprise me?

The most common question I have been asked is if the news surprised me. Was I surprised that Google would focus more energy on a cloud-based service than a physical yellow box? Not at all. It makes good sense for Google to develop a technology that does not require shipping GSAs around the world and installing them in data centers. I have been a partner with Google for 7 years and I have come to expect periodic hard-left turns from them. They usually turn out to change an industry in retrospect.